Our examples below make use of these elements and more to drive subscriptions, sales and customer retention. Email campaigns like this one allow companies to demonstrate their loyalties and add value to the products their best users have chosen. RCN, a cable and wireless internet service, turned this email marketing campaign into a weather forecast just for its customers. As it turned out, the discount code was actually a bonus promo for Rent the Runway, a dress rental company that likely fits the interest profile of most Birchbox customers -- which certainly didn't disappoint. It’s a great opportunity to promote your app icon. Campaign with dramatic copy. Now there's no excuse not to shop for new glasses! Patagonia 5. Join and get the latest Email Marketing tips, tactics, and news. 20 of the best email marketing examples – and why they increase conversions 5 email design tips you cannot forget (at least, if you want emails that convert) 20 email marketing examples Most businesses use email marketing to). When it comes down to it, daily emails I get from Poncho -- which sends me customizable weather forecasts each morning -- takes the cake. RedBubble's customers are likely to agree -- and open other emails in this campaign for more inspiring quotes. And it is Aesop! On any given day, most of our email inboxes are flooded with a barrage of automated email newsletters that do little else besides giving us another task to do on our commutes to work -- namely, marking them all as unread without reading, or unsubscribing altogether. B2B email marketing examples What exactly does a good B2B marketing email look like? They write how many pieces of each product they have, so you need to act fast as those pieces will not last long. You, too, can use animated GIFs in your marketing to show a fun header, draw people's eyes to a certain part of the email, or display your products and services in action. Once you've included personalization elements and added your copy and images, it's time to add a call-to-action. But every now and then, we get a newsletter that's so good, not only do we read it, but we click it, share it, and recommend it to our friends. 22. Effective email marketing campaigns need to be cleverly written to attract attention in busy inboxes. Plus, the timeframe can be modified based on the business model. B2B email marketing strategy Email marketing segmentation B2B email examples B2B email marketing success Human touch Hands down, email marketing is your most effective B2B marketing option. You can generate leads, share product news and build long-term relationships. Did I buy Mom a card?" Once someone donates to a charity: water project, her money takes a long journey. That's why I love on-demand podcast/radio show app Stitcher's "Recommended For You" emails. Those newsletters include a bunch of links and meow-worthy pictures of cats. It's an older email, but it's such a good example of personalized email marketing that I had to include it in here. And there is no doubt that emails have always been the most preferred way to initiate a one-to-one conversation or connection. When Desiree Linden won the 2018 Boston Marathon, she became the first American woman to win the race in more than 30 years. Get Inspired With 21 Awesome Examples …. The resulting email campaign focuses almost entirely on the Olympic marathoner's amazing accomplishment. Email marketing is undoubtedly one of the most important marketing channels for any company—and that’s especially true in the B2B space. Trello 3. RedBubble sells merchandise featuring designs from artists all over the world. You'd think telecommunications companies wouldn't want to call attention to storm-induced power outages -- the one thing that sets off customers' impatience. Don't just follow best practice when it comes to your marketing emails. After Desiree's victory, everyone knew her name. Get started with Campaign Monitor today. You may unsubscribe from these communications at any time. The beauty of anniversary emails, in particular, is that they don't require subscribers to input any extra data, and they can work for a variety of senders. We hope these email marketing campaign examples will give you new ideas to improve your own email campaign. The colors are bright, and it's not too hard to scroll and click -- notice the CTAs are large enough for me to hit with my thumbs. Brooks Sports struck while the iron was hot with a proud email that was sure to be opened and forwarded. And you've gotta love the reminder that your prescription needs updating. Please leave this field empty. You may also. Well, that’s just email marketing. That was the subject of this automated unsubscribe email from HireVue. The structure of their newsletters is good for those who don’t have time to scroll down long emails. It reads just like an email from a friend or colleague asking for a quick favor. Think you know all about the people who are reading your marketing emails? Contently 7. They say that ‘green looks good on you!’, so go and make an order with just a few steps! The beauty of Uber's emails is in their simplicity. According to a recent study by SuperOffice, only 41 percent of B2B companies use email marketing to generate leads. Marketing emails need to be personalized to the reader and filled with interesting graphics. Professionally Designed Emails. They also sometimes have fun survey questions where they crowdsource for their blog. It read: "We Forgot Something in Your February Box!" Netflix 2. Not only are the design and copy here top-notch, but we applaud the folks at HireVue for sending automated unsubscribe emails in the first place. Here is another clever example of effective email marketing. Most charities don't tell you about that journey at all -- charity: water uses automated emails to show donors how their money is making an impact over time. Then, the subheader asks a question that forces recipients to think to themselves, "Wait, when is Mother's Day again? It's like How to Craft the Perfect Email for Every Stage of the Buyer's Journey, What's The Best Time to Send Email Campaigns? Here are some important do's and don'ts that will help you … (Below is just an excerpt, but you can read through the full email here.) "Why aren't millennials moving?" 7 Best WordPress LMS Plugins to Build a Killer Online Course 9 Best Website Builders For Small All of its communications and marketing assets tell the brand's story -- and brand consistency is one tactic Uber's nailed in order to gain brand loyalty. Poncho's emails are colorful, use delightful images and GIFs, and are very easy to scan. Moreover, you Notice the customer service link (useful) and the membership option (cross-sell) in this email marketing example. Their subject lines and preview make you immediately open that email! Premium plans, Connect your favorite apps to HubSpot. Emily Watts is a beginner writer and email-marketing specialist. We like the clever copy on the call-to-action (CTA) buttons, too. But first, download the planning template you'll need to craft your own lovable email marketing campaign, and check out our new Out-of-Office Email Generator to make your email address even more delightful to your contacts. Free and premium plans, Sales CRM software. Rapha – Customer Survey/Feedback Stop wondering when each email will send and start using a calendar. And even if you are subscribed, it is really difficult to discover a good campaign, as you are getting tons of automated newsletters day after day. The subject line of this email campaign reads before citing interesting data about relocation trends in the U.S. Trulia doesn't benefit from people who choose not to move, but the company does benefit from having its fingers on the pulse of the industry -- and showing it cares which way the real estate winds are blowing. insurance email marketing examples An Introduction of GetResponse Products/services I located GetResponse primarily very easy to navigate, thanks to the basic icons in the dashboard, which assist you rapidly get where you need to go. By proceeding, you agree to our, 25 Great Email Automation Examples To Inspire Your Next Campaign, 18 Wonderful Survey Invitation Email Examples & Why They Work, 10 Well-Done Real Estate Email Newsletter Examples, 50+ Email Marketing Campaign Ideas You Can Start Realizing Today. Effective email marketing campaigns are designed for all devices on which users can read their emails -- desktop, tablet, and mobile. When people talk about email marketing, lots of them forget to mention transactional emails. Their newsletters have everything you need – beautiful, simple illustrations, unique colors, and interesting content. See all integrations. In the following email marketing examples we are going to be examining design, color usage, layout, content, and overall effectiveness. Stay up to date with the latest marketing, sales, and service tips and news. Email marketing is a pillar of a healthy marketing strategy. Uber Litmus BuzzFeed Taylor Stitch Flock Headspace Starbucks Airbnb Sweetgreen Aesop Related blogs: I think this email also makes quite a brilliant use of responsive design. Then, there's RCN. With a comprehensive email builder, you can create, optimize, and personalize your own email campaigns without needing any technical or graphic design experience. As you can see below, the email even advises personal safety -- a nice touch of care to go with the promise of responsive service. However, it is really hard to find good email marketing campaign examples as you usually need to be subscribed to an email list. Internet providers and bad weather are natural enemies. The first step to creating an effective email marketing campaign is to use the best email builder. Trulia -- a property search engine for buyers, sellers, and renters -- is that expert in the real estate biz. So, if you wanted a big quinoa bowl, then it is time to treat yourself! Visuals help your recipients quickly understand the point of the email. Also, she learns Japanese and going to live in Japan for a year. Free and premium plans, Content management system software. Few people want to read emails that are addressed "Dear Sir/Madam" -- as opposed to their first or last name -- and even fewer people want to read an email that simply gives them a wall of text. I tend to listen to episodes from the same podcast instead of branching out to new ones. If you need help with designing one for you, our team at MailBakery can create such an email template from scratch based on your business needs. Free and premium plans, Customer service software. Here are four steps you should follow to create an effective email campaign. The design has everything you want – fresh colors and clear design, a clear objective and minimalistic copy. Just read their emails, much like the one below. The blue CTA button at the bottom of the email reads, "See Desiree's go-to gear." Emails are super shareable over -- you guessed it -- email, so you should also think about reminding your subscribers to forward your emails to friends, family, or coworkers. Do you have an email marketing crush? It's an older email, but it's such a good example of personalized email marketing that I had to include it in here. Or if the subject line is a command (like the one below), the preview text seems like the next logical thought right after it: Once you open up an email from BuzzFeed, the copy is equally awesome. The number of email users has already increased to a whopping 255 million in the year 2020, according to Statista. But Dropbox found a way to make its "come back to us!" Their email marketing design is very interesting. Mm, it is sweet and chill, just like you! Zendesk 4. When you think of "holiday email marketing," your mind might jump straight to Christmas, but there are other holidays sprinkled throughout the rest of the year that you can create campaigns around. That's exactly what Matt Becker of Mom and Dad Money does -- and he does it very, very well. Yes, it is exactly as cool as it sounds. In their emails, you can discover what to listen to, what to see, where to go. Learn more about email marketing examples , tips, and guidelines by browsing through the content of this post. They know how to make you buy that half-off frappuccino! (Research-Backed), 5 Steps to Building an Email Re-engagement Campaign, Brooks Sports: Desiree Linden's Boston Marathon Victory, Mom and Dad Money: Get to Know Your Subscribers. For those who want to learn more, there is always a link you can follow. So, what would Dumb Cat say if you told him ‘I want to try to pay someone to write my paper’? And whether you are a marketing rock star or a total newbie – it is always good to learn from the best email marketing campaigns in order to improve your own content. What goes better with a new prescription than a new pair of glasses? This site uses cookies. Not only is the design below super eye-catching -- without looking cluttered -- but the artwork is user-made. But we’ve compiled a list of some of the best email marketing campaign examples to inspire your own next campaign. Did you know that, on average, about 70-75% of your email list is inactive? Every week, the folks at InVision send a roundup of their best blog content, their favorite design links from the week, and a new opportunity to win a free t-shirt. I have to say, I'm a sucker for GIFs. Headspace is a guided meditation app. GIFs are very popular these days and the animation that Litmus uses is eye-catching and its encourage you to continue reading the content. When you unlock The Green Status, you get an email that you just unlocked some perks. They are always short and punchy -- which fits in perfectly with the rest of BuzzFeed's content. Email marketing is the use of email to promote a company's products and services or to connect with the customers. In this post, I have created 21 business email examples with templates that you can swipe to help you kickstart your email marketing immediately. But I didn't just include it because of its delicious recipes -- I'm truly a fan of its emails. After all, if brands are taking up subscribers' time -- and inbox space -- with another email, every message must have a point to it. In addition to linking to Letter Shoppe's designs (available on merchandise that is ultimately sold by RedBubble), the email campaign includes an endearing quote by the Featured Artist: "Never compromise on your values, and only do work you want to get more of." I already have a soft spot for BuzzFeed content ("21 Puppies so Cute You Will Literally Gasp and Then Probably Cry," anyone? This content can serve to generate website traffic, leads, or even product signups. Not only is InVision's newsletter a great mix of content, but I also love the nice balance between images and text, making it really easy to read and mobile-friendly -- which is especially important, because its newsletters are so long. This presents a golden opportunity to feature popular submissions across the RedBubble community. Often, these are plain text emails that marketers set and forget. Let’s face it: writing good marketing emails is TOUGH. Check out this helpful video: Now that you know how to responsibly wield email marketing, grab some inspiration from the masterful email marketing campaigns below. Below this copy, the simple grid design is both easy to scan and quite visually appealing. We’ve curated a selection of the most inspiring and effective email marketing campaigns sent. What a clever email trigger. For the people who want to learn more, these are followed by a more detailed (but still pleasingly simple), step-by-step explanation of how the deal works. The text is usually very brief with a clear CTA, which is perfect for subscribers who don’t have a lot of time and just skim the message. We are living in an age where communication happens mostly online. How do I know? Find the best examples to model your emails off of, but also look at bad email marketing Check out the CTA at the bottom of the email, for example: The "Open Stitcher Radio" button prompts the app to open on your phone. One of these perks is a free salad on your birthday! hbspt.cta._relativeUrls=true;hbspt.cta.load(53, 'a7d79d5b-7a5d-4ce7-a057-81068f1fdac9', {}); Email marketing is the practice of sending various types of content to a list of subscribers via email. Internet users get multiple emails per day -- why should they care about yours? Here's an example of an email I once received from this brand. The folks at Warby Parker made that connection very clear in their email to a friend of mine back in 2014. Written by Lindsay Kolowich Cox Popular email marketing examples your small business can learn from Now, let’s jump into looking at some examples of good emails your small business can learn from. But newsletters aren't TheSkimm's only strength when it comes to email. Example #1: Duffy’s Sports Grill. I also love Cook Smarts' "Forward to a Friend" CTA in the top-right of the email. Check out the copy near the bottom asking to "hang out outside of email." When it's done well, email marketing is an effective sales driver. To help, we’ve put together an email marketing swipe file, including 41 email marketing examples (organized by category). There are several options depending on your needs, including HubSpot, MailChimp, Pabbly Email Marketing and Constant Contact. The copy is brief but clever with some great puns, and it aligns perfectly with the brand. There are indeed amazing email marketing campaign examples out there that can fuel you with ideas instantly. We will not, however, be looking at numbers (you’ll find those in our email marketing). Email Templates for Marketing and Sales If it feels like you live in your inbox all day, well, you might be right. The subject line of this email from beauty product subscription service Birchbox got my colleague Pam Vaughan clicking. to generate leads. First of all, BuzzFeed has awesome subject lines and preview text. New to That’s why marketers are Above all, exceptional marketing emails must contain a meaningful CTA. 30+ best email marketing campaigns Below, we’ve included 30+ email campaign examples along with additional information on: who sent them, what the email campaign is about, and why they’re so good. Check out these 10 email marketing tips in 60 seconds: Ready to take a deeper dive? Tone It Up 8. But Stitcher wants me to discover (and subscribe to) all the other awesome content it has -- and I probably wouldn't without this encouragement. Every Friday you can get the best and the cutest stories about cats. We do. They are the best at writing awesome content. email cute and funny, thanks to a pair of whimsical cartoons and an emoticon. These are just some of our favorite emails. Or, if you have already created a stunning email design and you need perfectly hand-coded and litmus tested HTML email, we can code your email design. I've been a huge fan of Cook Smarts' "Weekly Eats" newsletter for a while. 19 Examples of Brilliant Email Marketing Campaigns [Template], 21 Puppies so Cute You Will Literally Gasp and Then Probably Cry. For example, if the subject line is a question, the preview text is the answer. It's important that an email campaign's recipients have opted in to receive this content, and that each newsletter offers something valuable. Email marketing, in a nutshell, is focused on using email in sending marketing and promotional information to people who the business thinks are their consumers. This week's, for example, asked subscribers what they would do if the internet didn't exist. Email subscribers are alerted to deals and promotions with emails like the one you see below. Not only was this initial email great, but his response to my answers was even better: Within a few days of responding to the questionnaire, I received a long and detailed personal email from Matt thanking me for filling out the questionnaire and offering a ton of helpful advice and links to resources specifically catered to my answers. Email Signature Examples – PDF Professional Email Writing Examples – PDF If you truly want your email marketing campaigns to be noticed, you have to ensure that you will create relevant and appealing content. Just take a look at that glorious alt text action happening where the images should be. I especially love how the preview text will accompany the subject line. Want some quick tips? They're easy to consume, they catch your eye, and they have an emotional impact -- like the fun GIF in one of Postmates' emails that's not only delightful to watch, but also makes you crave some delicious Chipotle. The Welcome Email Sent to new © Copyright 2021 MailBakery. To put it plainly, if you’re not using video as part of your email marketing strategy, you’re missing opportunities to present your content to your buyers in an engaging and more human way. I especially love the layout of Cook Smarts' emails: Each message features three distinct sections: one for the menu, one for kitchen how-to's, and one for the tips. Emails you get in your inbox all day, well, email marketing examples! Do our jobs better always know when it comes to your marketing emails and an emoticon emails... B2B marketing email always ask Dumb Cat say if you told him ‘ want... Text action happening where the images should be nitty gritty of email marketing and Constant contact, copy... 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